NXD

NXD

East of England

It is therefore only by working with experience business leaders with complementary and sometimes diverse skill sets that a SME can really excel in today’s market.
As an SME business owner you don’t need to be told how challenging running your own business is.  You may have concerns about how to stand out in a crowded marketplace or asking yourself is this the right time to raise funding and what about the next generation of consumers? How should you be marketing to them? But what you may and should be even more concerned about is the impact on your business if you don’t get it right! With increased competition, regulation, specialisation and the need to control costs, non-execs are no longer a luxury but a necessity for all levels of organisation.  It is therefore only by working with experience business leaders with complementary and sometimes diverse skill sets that a SME can really excel in today’s market.

With a focus on the key counties of Cambridgeshire, Essex, Norfolk and Suffolk NXD East is able to uniquely promote non-executive directors to the SME market within the region. Working across industry in the major towns and cities of Cambridge, Norwich, Ipswich and Colchester but also the growing business community in the surrounding rural areas, our aim is to enhance skills, knowledge and opportunity for SMEs. 

Having these complementary skills is key as its people that are still seen as  the main differentiators of an organisation, not just service or product, including the strength of management, executive board and the governance of the business. It is a fact today that clients, investors and stakeholders now expect to see stronger governance to challenge inherent thinking and to create greater organisation effectiveness demonstrated by the addition of non-executive director(s), even at the start-up and SME level. This distinguishes the effective organisation that balances strategy, direction, operations, people and rewards and strong business development from the lifestyle funder and high drag businesses that continue to exist.

Therefore if you are a highly entrepreneurial start-up or an established but ambitious SME, and also the not so ambitious, were are now here and ready to help you engage and embrace non-executive directors to strengthen your capability.  

NXD East is part of a national NXD organisation destined to develop non-executive directors themselves and to promote these into SMEs in the East region.

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