Enhancing competitive advantage in new product development is no mean feat. Anyone involved with getting a new product to market will know that the product innovation process is an extremely complex one and involves effective management of many different activities. There is often a significant gap between the innovation and the subsequent development into a commercially viable proposition. With the board, investors and development team all working to slightly different agendas it is imperative that there is an experienced individual focused on establishing and managing expectations of all three groups.
Read how Richard Leaver, NXD member and experienced technology CEO was able to use his expertise to interact with the board, the engineers and the company’s investors positively and working together developed a range of products which enabled step-change growth for the company and a successful exit for the investors and founders…..