|QUALIFICATIONS & AWARDS||COMPANY EXPERIENCE||EXTERNAL SERVICES PROVIDED AT|
|Graduate level specialisation is marketing
Member of Chartered Institute of Marketing
Diploma in Marketing
Business Growth Advisor of the Year (2012) – Entrepreneurs Circle
UK Top 50 Advisor 2014 – Entreprise Nation
|8 years blue chip corporate marketing
27 years running Communications Project Ltd
7 years running High Street Knitwear and Ecomms business
|Many major household corporate names, such as ICI, Zurich, Colgate Palmolive, BOC
With dozens of lesser known local and regional businesses
|SPECIALIST SKILLS||Marketing strategist and planner | Ideas and creative inspirer | Problem solver | Accountability coach | Marketing project manager|
|OTHER||Vanessa is known for her high energy, creativity and considerable determination. Her skills set is in helping businesses focus on marketing and business growth, and getting things done.|
Vanessa is a marketer from head to toe. Her business is On Track Marketing, where she delivers intensive marketing mentoring programmes to business owners, as well as leading Mastermind groups. She is now also working with clients in need of a business growth-led Non Exec Director.
After eight years in a senior marketing in the life insurance sector, she started her marketing consultancy business, Communications Project, in 1988.
The business grew through the recession of the 1990s as a direct result of a smart niche strategy, where they primarily operated as corporate publishers for major blue chip names. The business grew in size to 12 staff at its peak with a large six-figure turnover (the equivalent to £1 million plus in today’s climate.)
However, in changing times the team was not well placed to flex to the demands of a more marketing focused environment and Vanessa decided to take the VERY big leap of scaling right back in 2004, allowing her to do what she did best – working direct with clients.
This period also allowed her to explore an entirely new venture in B2C marketing, as part owner of a High Street knitwear business (2004 – 2011), where she developed the international ecomms arm.
In 2011 however, she made the decision to move completely away from the ‘implementation’ side of marketing to a more ‘marketing director’ / strategist role and it is in that vein that you find her now; albeit this has since morphed more and more into broader business consultancy and mentoring. The business is now known as OnTrack Marketing.
Vanessa also used this period to explore a new role as ‘Business Growth Advisor’ for Surrey in the growing Entrepreneurs Circle initiative. This enabled her to achieve significant exposure in the larger local area, particularly as she proved to be their most successful and dynamic coach. She was awarded Business Growth Advisor of the Year in 2012 and was a runner up in 2013.
She exited the role in 2014 to focus more on her growing reputation as a business growth coach and mentor and has since been voted one of the UK Top 50 Advisors by Enterprise Nation.
- Business Development
- Sales & Marketing
- Advertising, PR & Media
- Business & Financial Services
- Charities, Social Enterprise & Not for Profit
- Construction, Property & Real Estate
- Healthcare, Medical & Pharmaceutical
- Industrial, Chemical & Engineering
- IT, Telecomms & Technology
- Leisure & Tourism
- Retail & Consumer Goods
Content by Vanessa Lanham-Day