Barrie is a former CEO and is now an active non executive director and advisor. His main focus is on businesses keen to differentiate themselves from the pack in order to achieve turnaround and/or profitable growth.
As CEO of International Beverage Holdings (Hong Kong), Chairman of Maxxium Worldwide (Amsterdam) and in earlier Marketing and Strategy Director roles, Barrie has worked globally with some of the world’s best known drinks brands – The Famous Grouse, Remy Martin, Cointreau, Jim Beam, Absolut et al
Barrie has a huge amount of international experience having had operating companies in 35 countries, including manufacturing plants in Europe and China. /He has a track record of growing businesses organically. He has also led several significant acquisitions and disposals, in Asia, North America and Europe. He is also widely experienced in operating Joint Ventures. /Barrie’s current roles include Non-executive director of Tullis Russell Group (paper), Non-executive advisor to the CEO of ACCA (accountancy) and Trustee of the Russell Trust (charity) /Barrie has become a member of NXD to bring his considerable experience of different market and organisational challenges to add value in a non executive capacity.
- Business Development
- Sales & Marketing
- Retail & Consumer Goods